Connecting brands
and audiences through→visuals
and audiences through→visuals
Process
Logo Innovation
When passion, courage, and craftsmanship are put into something, positive things will happen.
Sketching and Conceptualization
Begin sketching ideas on paper or using digital tools. Explore different concepts, layouts, and visual elements that could be incorporated into the logo.
Digital Drafts
Transfer the selected sketches into digital format using design software. Create several initial digital drafts of the logo to present to the client.
Feedback and Iteration
Share the initial drafts with the client for feedback. Incorporate client feedback and make necessary revisions to refine the design.
Color Exploration & Typography
Experiment with different color schemes to find the most suitable and effective combination for the logo. Consider the psychological impact of colors on the target audience. Choose appropriate fonts that complement the logo design and convey the desired brand personality. Ensure that the typography is readable and scalable.
